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Thursday, 27 April 2017

Fashion Revolution 2017: Interview with ethical jewelry brand, Love Fair and Ethical


Today the fifth day of Fashion Revolution 2017, we bring you our interview with Sophie, founder of 'Love Fair and Ethical' a wonderful start-up jewellery brand doing their bit to challenge the impact of Fast Fashion. 



Q.Who is Love Fair & Ethical?
My name is Sophie and I am the founder of “Love Fair and Ethical” I am the driving force behind the business, and I currently manage all aspects of the business as a sole trader.

Love Fair & Ethical is a business that looks at the bigger picture. We didn’t want to be another money minded profit focused start-up but to try to make a real difference to the world, our environment and the people that live in it.

We wanted original products with a real story behind them, the sort you wouldn’t find on the high-street. So we developed the idea to source products from suppliers around the world supporting key fair trade projects whilst also considering recycling and sustainability and how as a business we could make even a small difference. We are based in Conwy Wales, and the business is run through an on-line website we have also just started to attend local festivals and events with our pop-up shop.

Q.Who makes your jewellery?

We work with a number of suppliers supporting Key projects across the globe providing artisans with a fair wage, safe working conditions, access to education, medical care, opportunities to develop key skills and the chance to escape exploitation and poverty.

Our Jewellery is sourced from many countries including India, Africa, China, Thailand, and Bali & South America. The products we sell are made using traditional methods preserving Tribal ancestral techniques and designs. Many of our items are handmade in small Home workshops, This allows us to offer a unique handmade range of products.
Some of the Artisans based in India working for Tara projects Creating Handmade Jewellery in Delhi. (Trade Alternative Reform Action)TARA was founded in 1973 to assist struggling artisans in Delhi to find markets for their handmade Jewellery. The founders of TARA believed fair trade could help to improve the lives of artisans living in poverty whilst also protecting children from exploitation. 

Asha Handicrafts have been involved in Fair Trade since 1975 basd in Mumbai, Asha in Sanskrit means ‘hope’ and Asha Handicrafts have most certainly brought hope too many offering an outlet for their handmade products whilst giving them the opportunity to develop skills, and access health and education projects that otherwise would not be available to them.

Q. How did it all begin?

I had always wanted to start my own business from a young age, in 2009 I spent 4 months travelling through Asia and visited and stayed with a hill tribe community in Thailand and I fell in love with the beautiful tribal jewellery and handicrafts they created.

I have to admit it has taken a long time to get to this point. I spent around 2 years researching products, suppliers, and business ideas, and test selling products. I also completed the enterprise course with the Princes Trust. After realising there are so many cheap and badly made products originating from China and other less developed countries where workers are unfairly treated and paid I decided I wanted to become an Ethical Brand. The thought of being un-knowingly involved in trading practices such as this made me realise I wanted my business to be completely transparent so we could trace the product right back to the maker and be sure they were treated fairly, safely and provided with a fair decent wage. That’s when I decided to create a fair, ethical, unique Business.

Q. Why ethical jewellery?


Fair trade Fashion is about better prices, decent working conditions and fair terms of trade. Buying fair trade means workers get a better deal, they get a fair wage and work in safe conditions having the security of a fair trade agreement allows them to support themselves and their families.

Fast Fashion has been created by the want and need for ever changing styles and fabrics we stand out from High street stores because our products are handmade and created in small batches, this keeps them original, unique, timeless...

We also consciously source products made from recycled materials keeping our environmental footprint in check. We LOVE the idea of creating New from Old, up cycling and using up waste materials.


Q. Where do you see your brand in 5 years?

We only launched one year ago but in that time we have already developed our selling platforms, a strong customer base and are really trying Our best to get our business out there.

In Five years time we are hoping the business will be well established, expanding and growing year on year. We are currently in the process of sourcing some NEW exciting products handmade by women in the foothills of Asia we are also looking into designing some of our own unique accessories, watch this space!!!

Lastly, we hope to encourage people to think about the environment and the products they buy and where they source them from and for everyday people to think more ethically. We hope Slow Fashion will become a revolution and that consumers will change the way they buy and shop.

Something has to change ....

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Ethical Living is your destination for ethical fashion, sustainable living and top tips for an ethical home. With interviews and guest blog posts, it's the perfect addition to your coffee break! Ethical Living is brought to you by ethical.market

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