I think it's fair to say, we can all agree that this is cool (no pun intended)! Some creative minds were at work at the TBWA/Hakuhodo ad agency, when they came up with these beauties for Japanese label Suntory Whiskey.
The creatives working on the '3D on the Rocks' campaign used a chilled CNC router in a process similar to inverse 3D printing, to carve each of the designs, turning a mere rock into a mini ice sculpture. The results are pretty awesome!
The creatives working on the '3D on the Rocks' campaign used a chilled CNC router in a process similar to inverse 3D printing, to carve each of the designs, turning a mere rock into a mini ice sculpture. The results are pretty awesome!
All image credits courtesy of Suntory Whisky, you can see more images and find out more info on their '3D on the Rocks' campaign here.
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